How Do Our Marketing Consulting + Implementation Services Impact Our Business Clients?
HAKA Helps National Cybersecurity Firm Expand Into It’s Dream Markets, Become a Thought Leader and Win New Clients
Moving From Government Contracting to Serving Registered Investment Advisors, Attorneys & CPAs in 6 Months
In the late Spring of 2024, an established Cybersecurity Firm hired The Heather A. Kollar Agency (HAKA). We helped them move from a portfolio of government contracts into the private sector. They had huge dreams of working with Registered Investment Advisors, Attorneys and Certified Public Accountants – what we love to call the magical trusted trio.
Initially, we discovered the company and owner grew and maintained a massive network. But there was a huge elephant in the room. Nearly none of their relationships were with people in their ideal target audiences. And they had thousands of connections.
When we asked why their dream clients would need and want to work with them, the answer wasn’t clear. But the President insisted.
So the journey began to provide them with our Business Marketing and Consulting services.
During the first two months, we conducted market research and refined their ideal client.
Once we identified “who”, we located them and built out detailed lists, including contact information.
Then we crafted stories around why now was the time and not later, or never. We gathered existing marketing collateral, planned for speaking engagements and created new content. The result was a lively and robust mix that skyrocketed the cybersecurity firm’s engagement and analytics via a multi-channel approach.
The results? Numerous podcasts and industry conferences invited the President to be a guest speaker . He is now a sought after speaker at events targeting his dream clientele.
We also positioned key whitepapers that the President had co-authored – and made sure they were on his own website as a gated download.
Today, the President has landed one of his biggest clients in his ideal market. He now has an active network of key decision makers and is expanding his team as he is nearing his current capacity to take on new clients.
Heather and her team work tirelessly to position you as the go to person in your industry. Her coaching helped me land new clients in the private sector.
Boutique Law Firm Wants Full Marketing Services
Boutique Law Firm Hires HAKA to Increase Inbound Clients
The owner of a respected and accomplished boutique law firm in New York City was introduced to The Heather A. Kollar Agency through a referral. Though the firm had a reputation of delivering exceptional service and winning cases, they wanted to be more proactive in their attracting more clients.
After a couple of conversations, they hired HAKA for our Business Marketing and Consulting services.
Our first step was to understand who the firm focused on and how they differed from competition. We spoke with some of their past clients and read through client testimonials.
Three key characteristics emerged: The firm and it’s owner were known for maintaining high ethics, delivering personal attention and being creative in their client’s legal defense.
The firm wasn’t looking to play a numbers game, like much of their competition.
They wanted to attract businesses and people who were facing serious legal disputes. The President also knew he couldn’t predict when someone would need his services as his clients reached out when they found themselves in a jam.
We agreed the best route would be to identify and connect him with people who had high chances of needing his services one day. And until that day came, we’d educate them and deliver value to keep the firm top of mind.
Today the President of the firm has a multichannel and multiplatform marketing campaign that reaches thousands of business owners and centers of influence monthly.