See the Work.

The Story

Jim Ferme, Founder of Business Impact Group of New York, trusted the HAKA model and process to supercharge his LinkedIn strategy. What followed was a period of expansion that outpaced years of prior growth.

In under a year, Jim expanded from six chapters on Long Island to new chapters in New York City and New Jersey. He now has expansion dates set for Connecticut, Florida, and North Carolina.

Our work also led to his LinkedIn Profile becoming his number one search result for organic users - turning his personal brand into a consistent source of inbound discovery.

The Challenge

Initially, we discovered the company and owner grew and maintained a massive network. But there was a huge elephant in the room. Nearly none of their relationships were with people in their ideal target audiences. And they had thousands of connections.

When we asked why their dream clients would need and want to work with them, the answer wasn't clear. But the President insisted. So the journey began to provide them with our Business Marketing and Consulting services.

The Strategy

During the first two months, we conducted market research and refined their ideal client.

Once we identified "who", we located them and built out detailed lists, including contact information.

Then we crafted stories around why now was the time and not later, or never. We gathered existing marketing collateral, planned for speaking engagements and created new content. The result was a lively and robust mix that skyrocketed the cybersecurity firm's engagement and analytics via a multi-channel approach.

The Outcome

Numerous podcasts and industry conferences invited the President to be a guest speaker. He is now a sought after speaker at events targeting his dream clientele.

We also positioned key whitepapers that the President had co-authored - and made sure they were on his own website as a gated download.

Today, the President has landed one of his biggest clients in his ideal market. He now has an active network of key decision makers and is expanding his team as he is nearing his current capacity to take on new clients.

We also built them an interactive AI app - a cutting-edge tool designed to engage prospects, demonstrate expertise, and drive conversions directly from their digital presence.

The Challenge

After a couple of conversations, they hired HAKA for our Business Marketing and Consulting services. Our first step was to understand who the firm focused on and how they differed from the competition. We spoke with some of their past clients and read through client testimonials.

Three key characteristics emerged: the firm and its owner were known for maintaining high ethics, delivering personal attention, and being creative in their clients' legal defense. The firm wasn't looking to play a numbers game, like much of their competition. They wanted to attract businesses and people who were facing serious legal disputes.

The President also knew he couldn't predict when someone would need his services, as his clients reached out when they found themselves in a jam.

The Strategy

We agreed the best route would be to identify and connect him with people who had high chances of needing his services one day. And until that day came, we'd educate them and deliver value to keep the firm top of mind.

The Outcome

Today the President of the firm has a multichannel and multiplatform marketing campaign that reaches thousands of business owners and centers of influence monthly - keeping the firm top of mind exactly when prospective clients need them most.